Progressive Online Career Network Sides With Compassion While PETA Names Rival CareerBuilder 'Ass-Backwards Corporation of the Year'
For Immediate Release:
February 2, 2012
Contact:
David Perle 202-483-7382
New York — After learning from PETA how chimpanzees and orangutans used as "actors" are stolen from their mothers and abusively trained, New York–based career-website company Dice Holdings, Inc., has pledged never to use great apes in its advertising. Dice's compassionate decision comes just days after PETA "honored" one of the company's top competitors, CareerBuilder, with PETA's first-ever Ass-Backwards Corporation of the Year Award. Even after being informed by PETA and primate experts—including Dr. Jane Goodall—about the abuse that these animals are forced to endure, CareerBuilder will run an ad during Sunday's Super Bowl featuring infant chimpanzees.
"Unlike CareerBuilder, which is going ass-backwards when it comes to respecting animals, Dice has taken a stand against the exploitation and abuse of chimpanzees," says PETA Executive Vice President Tracy Reiman. "Lucky Dice just captured the business of career-seeking animal lovers from coast to coast!"
Young chimpanzees and orangutans used in ads, movies, and TV shows are torn away from their loving mothers, causing trauma to both infant and adult. A primatologist who spent 14 months working undercover for a California facility that trains great apes for the television and film industries found that trainers were kicking, punching, and beating chimpanzees. At around 8 years of age, the animals become unmanageable and are routinely discarded in decrepit roadside zoos or sold to foreign traveling shows.
Dice joins a growing list of major corporations that have pledged not to use great apes in ads, including fellow career-network company Monster and nine of the top 10 ad agencies in the U.S.
For more information, please visit PETA's blog.