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PETA Ad in 'L.A. Times': Horses on Film Sets End up 'Shot' on Location

After Luck Tragedy, Group Points Out That Horses Are the Animal 'Actors' Most Frequently Killed or Injured

For Immediate Release:
May 16, 2012

Contact:
Wendy Wegner 202-483-7382

Los Angeles -- Deemed too hard-hitting by Variety and The Hollywood Reporter, an arresting and graphic PETA ad has been given the green light to run in the Los Angeles Times' Calendar section. Reading, "Shot on Location," the ad shows the image of a dead horse and explains that of all animals used in films, television, and advertising, horses are the ones most commonly injured or killed. The ad, which you can preview here, concludes, "Not Everybody Wants to Be Famous." PETA's ad comes less than two weeks after PETA filed formal complaints with the Los Angeles County District Attorney's Office and the California Veterinary Medical Board regarding horse abuse and neglect on the set of Luck, including allegations by a whistleblower that a fourth horse may have died as a result of injuries sustained during Luck's production.

"PETA's ad is a reminder to Hollywood that current guidelines simply don't safeguard animals in entertainment," says PETA Vice President Kathy Guillermo. "It's up to producers and directors to protect horses—ideally, by leaving them off of the set in the first place."

PETA's Los Angeles Times ad can be viewed here. For more information, please visit PETA.org.


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