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Trader Joe's, Tofurky, and MorningStar in the Running for peta2 Awards

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Grocery Brands' Efforts to Meet Rising Demand for Vegan Dishes Make Them Top Contenders

For Immediate Release:
November 26, 2012

Contact:
Kaitlynn Kelly 202-483-7382

Los Angeles -- The vegan food revolution has taken hold in every corner of America, and nowhere is that trend more evident than in U.S. grocery stores. Sixteen of the most delicious "meats," dairy-free cheeses, and other top vegan products have been named as finalists for the Libby Awards by peta2, PETA's youth division. Now in their seventh year, the 2012 Libby Awards ("Libby" for "liberation," as in animal liberation) include 22 categories.

The categories include Best Dairy Alternative, which features sliceable and meltable vegan cheese from Daiya alongside Silk's Fruit&Protein vegan fruit smoothie, So Delicious' coconut milk–based ice cream, and soy whipped cream from Soyatoo; Best Vegan Meat, with finalists including Gardein's savory riblets, Trader Joe's Chickenless Crispy Tenders, Health is Wealth Vegan Buffalo Wings, and Tofurky Chorizo; Best Vegan Burger, which pits patties from Amy's and Sunshine Burgers against MorningStar Farms and Quorn; and Best Vegan Snack, which includes a caramel spread from Biscoff, ProBar's meal replacement bars, StarLite's frozen taquitos, and spicy salsa chips from Salsitas.

"More and more young people are insisting that the music they listen to, the clothes they wear, and, especially, the food they eat reflect their strong feelings in favor of animal rights," says PETA Youth Marketing Manager Emily Rodriguez. "All our nominees are winners because they're meeting the demands of kind kids and helping animals at the same time."

Voting ends on December 17. Winners will be chosen by peta2 based on several factors, including vote count, and will be announced on December 19. See the full contest details here.

For more information and to cast your vote, please visit peta2.com or click here.


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