PETA Is Letting Moviegoers Worldwide Know What the Director and Producers Would Rather Hide
For Immediate Release:
December 13, 2012
Contact:
David Perle 202-483-7382
Chicago -- Wearing horse masks and holding signs that read, "R.I.P.: Horses, Goats, Chickens" and "The Hobbit: Unexpected Cruelty," PETA members will converge outside the AMC River East 21 cinema on the opening day of The Hobbit: An Unexpected Journey to protest the deaths of numerous animals, including three horses, during production. Also, PETA will hand out leaflets to moviegoers attending the midnight show, starting at 11 p.m. on Thursday. PETA is encouraging people to contact director Sir Peter Jackson's production company and speak out against the fatal—and preventable—neglect of what sources have reported to be 27 animals, including horses, chickens, goats, and sheep.
When: Friday, December 14, 12 noon
Where: Outside the AMC River East 21 cinema, 322 E. Illinois St. (near the intersection with N. Columbus Drive), Chicago
PETA has been holding similar demonstrations during premieres of the film in other locations, including New York, New Zealand, and this week in London.
"There is no 'back again' for the animals who suffered and died during The Hobbit's production," says PETA Senior Vice President Lisa Lange. "PETA is encouraging moviegoers to let Jackson know that using live animals—and letting them die—is unacceptable in our age of breathtaking special effects."
For more information, please visit PETA.org.