Group Searches for Two Young People Eager to Star in Their Very Own Ad
For Immediate Release:
January 14, 2013
Contact:
Shakira Croce 202-483-7382
Los Angeles -- Young people are leading the animal rights charge, and nowhere is that more apparent than in the burgeoning number of young kids who are going vegan. That's why PETA Kids, PETA's division dedicated to children, is announcing its 2013 Cutest Vegan Kid contest. As recently as last year, the contest was named Cutest Vegetarian Kid, but as more and more kids learn about the animal suffering and the profoundly detrimental effects that eating eggs and dairy products can have on our health, a growing number of them are going vegan. The first round, which begins on Monday, January 14, is open to anyone and everyone who'd like to nominate their favorite vegan kid. The two winners—one male and one female—will have the opportunity to appear in their very own PETA Kids ad and will also receive a special prize pack filled with goodies. In addition, announcements will be sent to their hometown media.
"All the kids who enter the contest are already winners because they've made the switch to a healthier diet that's animal- and Earth-friendly," says PETA Youth Marketing Manager Emily Rodriguez. "And because healthier kids are generally happier kids, that makes them cuter, too."
More and more people go vegetarian and vegan every year. Besides the indisputable health benefits of ditching meat and other unhealthy animal products, vegans, on average, have a smaller carbon footprint than their meat-eating counterparts, and each vegan saves the lives of more than 100 animals every year.
The nominations round runs from January 14 to 28 and is followed by the voting round from January 30 to February 13. Voting on the finalists will take place from February 15 to 22, and the two winners will be announced on February 27. PETA Kids will select winners based on several factors, including vote count. See full contest details here.
For more information, please visit PETAKids.com.