Subscribers Can Use Their Phones to Bite Into Companies That Promote Animal Abuse and Disrespect
For Immediate Release:
April 27, 2011
Contact:
David Perle 202-483-7382
Norfolk, Va. — In response to Google's Android app Dog Wars, which promotes illegal dogfighting by allowing users to participate in a digital version of the cruel blood "sport," PETA is releasing its own iPhone app today. The group's new app is aimed at mobilizing anyone who values compassion over cruelty to speak up not only for dogs who are maimed and killed in staged fights but also for animals who are abused on factory farms, in laboratories, and in circuses. The app is available for free, and subscribers can start putting it to use by urging Google to pull Dog Wars from the Android Marketplace.
"Dog Wars promotes felony cruelty to animals, plain and simple," says PETA Executive Vice President Tracy Reiman. "PETA's new app allows iPhone users to employ consumer pressure to prevent dogs from being torn to shreds in dogfights and to nip other violent acts of abuse against animals in the bud."
With PETA's new mobile app, users can participate in "action alerts" against specific products that cause animals to suffer as well as donate to PETA's lifesaving work—which follows the principle that animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any way—all while earning points and badges. The more actions that users take, the higher their PETA rank will rise. Every alert is worth 10 points, and 10 additional points can be earned if the alert is shared on Facebook or Twitter. Donations are worth 50 points.