Actor Poses in Sexy Faux Leather to Promote Cruelty-Free Fashion
For Immediate Release:
March 25, 2013
Contact:
Wendy Wegner 202-483-7382
Los Angeles -- There's a new revolution in town: the wardrobe revolution. As NBC's hit show heads back to the airwaves tonight, series star Daniella Alonso is launching a new PETA campaign in which she appears dressed in a midriff-baring faux-leather bustier and miniskirt next to the words "Pleather Yourself. Revolutionize Your Wardrobe: Spare Cows and Exotic Animals a Miserable Life and an Agonizing Death." The ad, available here, was shot by top celebrity photographer Robert Sebree.
"I don't understand why anyone would want to wear the skin of an animal [who's] been tortured and abused," says Alonso in an on-set PETA interview. "If you want that look of leather, then you can absolutely find that in pleather or faux leather."
For every piece of leather, animals endure the cruelty of factory farming, including extreme crowding and deprivation as well as castration, branding, tail-docking, and dehorning—often without being given any painkillers. At slaughterhouses, animals routinely have their throats cut and are skinned and dismembered while they are still conscious. Exotic animals used for their skins fare no better: Snakes, for example, have hoses crammed in their mouths and are pumped full of water to loosen their skin before it is ripped off their bodies. And the toxic chemicals used by tanneries are extremely harmful to both workers and the environment.
Alonso is part of a long list of celebrities—including Eva Mendes, Olivia Munn, Roselyn Sánchez,Penélope Cruz, and Charlize Theron—who have teamed up with PETA to promote kinder wardrobe choices.
For more information, please visit PETA.org.