Group Searches for Two Young People Eager to Star in Their Very Own Ad
For Immediate Release:
April 1, 2013
Contact:
Shakira Croce 202-483-7382
Los Angeles -- The world's largest youth animal rights organization, peta2, is seeking one young man and one young woman as the group launches its first-ever CutestVegan Alive contest. Because so many young people are vegan for their health, the environment, and animals, this is the first time in the contest's eight-year history that it's been limited to vegans instead of vegetarians. As in the past, the online contest is expected to be one of peta2's biggest and most popular. Two contestants, one male and one female, will each win a professional photo shoot and star in their own peta2 ad.
"All the young people who enter the contest are already winners because they care about the welfare of others as well as their own health," says peta2 Youth Marketing Manager Emily Rodriguez. "And because eating meat and other animal products has been linked to obesity and a host of other ills—including early onset heart disease—our contestants are likely to be fitter, trimmer, and happier than their meat-eating classmates are, and that makes them cuter, too."
Entrants must be U.S. residents between the ages of 13 and 21 and can submit their photos until April 22. Voting to help peta2 pick the finalists will begin on April 25 and will close on May 16. On June 3, peta2 will announce the 20 finalists—10 males and 10 females. Visitors to peta2.com will then have until June 24 to cast their votes for their favorite finalists. Winners will be chosen by peta2 based on several factors, including vote count, and peta2 will announce the two winners on July 1. See the full contest details here.
Going vegan has gone mainstream, and young people are leading the charge. In addition to the health benefits, every vegan saves the lives of more than 100 animals every year. Hens on egg factory farms are so tightly crammed into cages that they can't spread even one wing. On dairy farms, newborn calves are torn away from their protective mothers so that the milk meant for them can be sold to humans. And because of the growing concern about how our actions affect the environment, meat, egg, and dairy consumers might want to know that raising animals for food is a leading cause of water pollution, land degradation, and greenhouse-gas emissions.
For more information and to enter the contest, please visit peta2.com.