Ad Cautions Montréal Residents to Go Vegan—for the Sake of Animals and for Themselves
For
Immediate Release:
May 26,
2011
Contact:
Kristin
Richards 202-483-7382
Montréal, Québec — According to a report released last week by the Canadian Cancer Society, Québec has the highest rates of new cancer cases in Canada. That's why PETA is currently negotiating with Montréal-area outdoor advertisers to display a billboard that shows a bedridden cancer patient and reads (in English and French), "Eating Meat Promotes Cancer. Go Vegan." PETA's point? That humans' appetite for meat can be as deadly to consumers as it is to animals and that a plant-based diet has been shown to protect against several leading killer diseases, including cancer.
"Preventive care—such as adopting a healthy, humane vegan diet—is an easy way to slash your risk of cancer," says PETA Executive Vice President Tracy Reiman. "Québecers don't have to take the news of rising cancer rates sitting down; they can fight back by chucking meat and going vegan."
According to Dietitians of Canada, a vegan diet reduces the risk of cancer, heart disease, diabetes, and obesity. Also, factory farms are breeding grounds for salmonella, E. coli, campylobacter, and other dangerous pathogens. Meat, eggs, and dairy products contain no fiber and are loaded with artery-clogging saturated fat and cholesterol.
Vegans don't just save their own lives—they save more than 100 animals a year from immeasurable suffering. In today's industrialized meat and dairy industries, chickens and turkeys have their throats cut while they're still conscious, piglets have their tails and testicles cut off without being given any painkillers, fish suffocate or are cut open while they're still alive on the decks of fishing boats, and calves are taken away from their mothers within hours of birth.
For more information, please visit PETA.org.