Revamped Golden Arches in
Birmingham Targeted
For Immediate Release:
August 2, 2011
Contact:
Adam Miller 202-483-7382
Birmingham, Ala. -- Holding a sign that reads, "Broken Wings and Legs," a giant injured "chicken" will repeatedly cross the road in front of a recently renovated McDonald's location in Birmingham on Wednesday. PETA's point? That while McDonald's plans to spend more than $1 billion to spruce up its image by renovating its restaurants, the company has steadfastly refused to have its suppliers switch to less cruel method of chicken slaughter that is approved by the U.S. Department of Agriculture, already in operation at some slaughterhouses, and recommended by McDonald's own animal welfare advisors.
When: Wednesday, August 3, 12 noon
Where: McDonald's, 2733 Eighth Ave. S. (near the intersection of University Boulevard and Eight Avenue S.), Birmingham
"McDonald's has all the money in the world for updating its image, but the abusive method used to kill the chickens it buys is something straight out of the Dark Ages," says PETA Executive Vice President Tracy Reiman. "It's only a matter time until all chicken processors stop breaking birds' bones and scalding birds to death, so McDonald's would be wise to get on board now."
McDonald's American suppliers are under fire for using an outdated killing method that often causes birds to suffer the pain of broken wings and broken legs, have their throats cut while they are still conscious, and be scalded to death in defeathering tanks. By requiring its suppliers to update their slaughter methods, McDonald's could eliminate all these abuses.
For more information, please visit McCruelty.com.