25th Anniversary of PETA's Cruelty-Free Shopping Campaign Marked With New Video Narrated by TV Legend
For Immediate Release:
August 3, 2011
Contact:
Shakira Croce 202-483-7382
Los Angeles — Longtime animal rights activist Bob Barker and his bunny friend Benny have a request for all compassionate consumers: Please stay away from products that have been tested on animals. To honor the 25th anniversary of PETA's Cruelty-Free Shopping Guide, the pair star in a brand-new video public service announcement (PSA) for PETA in which Barker urges shoppers to visit PETA.org for a list of cruelty-free companies.
In the past 25 years, PETA's Cruelty-Free Shopping Guide list has grown from just three to more than 1,100 cosmetics and household-product companies that have banned animal testing. Although thousands of companies use only modern, non-animal methods to assess product safety, some companies—such as Clorox and L'Oréal—still drip chemicals into animals' eyes and smear substances on their skins in archaic and painful experiments that are not required by law. As Barker explains in the video, "The animals suffer intensely. Some even go blind." He emphasizes, "The price is never right on products tested on animals."
Barker, a longtime vegetarian and celebrated proponent of spaying and neutering to help control animal homelessness, is an active PETA supporter. Last year, he generously donated $2.5 million for PETA's new Los Angeles headquarters, which the group named the Bob Barker Building.
For more information and to view the video, please visit PETA.org or click here.