Group Teams Up With 'This Is Pop' to Help Avenging Elephant Spirit Get Back at Animal Tormentors
For Immediate Release:
December 19, 2011
Contact:
Kristin Richards 202-483-7382
Norfolk, Va. -- PETA, the largest animal rights organization in the world, has partnered with the gaming gurus at This Is Pop to come up with the group's first iPhone game, and you can bet that the elephant beaters in the circus industry are less than thrilled. That's because in Circus Slam!—which launches today and can be bought for $1.99—players take control of a guardian elephant spirit who soars above the Earth searching for circus tents to swoop down on and smash to smithereens. No more circus tents means no more elephants beaten with steel-tipped bullhooks and no more tigers whipped into submission.
"Circus Slam! is a fun way to come down on an industry in which elephant abuse is so rampant that it defines animal circuses," says PETA Executive Vice President Tracy Reiman. "For kids who love animals, the last place their parents should ever take them is to the circus."
Elephants are highly intelligent and social animals with strong family bonds who travel up to 30 miles a day in the wild. In circuses, they are deprived of everything that is natural and important to them and instead face constant confinement and physical punishment in order to make them perform confusing and sometimes painful tricks.
This is PETA's third iPhone app. The Be Nice to Bunnies app provides cruelty-free product information, and the PETA Action Alert app offers a quick and easy way for users to write to companies and others who abuse animals.
For more information, please visit PETA.org or click here.